Technoavia has years of expertise in workwear production. Along with the client, we figured out that the brand is characteristic of conservative and repressed style — so no TikTok challenge is appropriate.
Briefing and Competitor Analysis
We investigated briefing and competitor profile data and focused on cases, feedback, product reviews, and corporate content. Audience is easier to involve in these sections.
We worked through several campaign hypotheses to find the most effective ones. We set the following goals: subscriber count increase and online conversion.
To bring more subscribers to Instagram, we boosted the most naturally effective posts. In VK and Facebook, we were paid for the actual result.
The following test audiences were used: product-relevant preferences, website traffic, account interactions, look-alike, common preferences in workwear and IPE.
Double-checking the results of items 2 and 3 — selecting the very best things.
Analysis and Final Startup