Communication strategy has made a big block that helped us understand the sections of the best response (spoiler: UGC).
We did a competitor analysis
People’s posts used to be replied in a day or two — that’s too bad. We accelerated this.
We analyzed the existing content and community
We adapted a company style with Instagram, Facebook, and VK specialties in mind. In other words, we have played with fonts and overcome them.
We adapted the corporate style for social media
We have mentioned UGC — user content became section No 1. АWe also held contests, discussed actions, and played with subscribers.
We established a rubricator and started posting
We made friends with opinion leaders. Now they make posts about Kva-Kva Park in the run-up to newsworthy events Conversion: $2.5 to $5.
We started working with bloggers
Get to know Kva-Kvarick. A jolly little frog has his own Instagram section. He has communicated with visitors and liked photo sessions.
Numbers below will tell you everything.
We started and improved the advertising campaigns