A look into trichology particularities: we have familiarized ourselves with HFE terms and methods and read many legal nuances to run ads seamlessly.
We considered platforms hair transplant clinics from CIS and Turkey. Competitors’ ads were aggressive; we did not repeat their approach. Instead, we decided to gain organic leads.
We started making useful and advisory content, inspired from search results and forums. For instance, many people looked up “Is hair transplant painless?” or “How to stop hair loss?” — we worked with such topics.
We published all the reviews, "before and after", and released expert content from HFE specialists on YouTube. It was important to reveal all the details of the "Hair For Ever" technology — it has no analogues in Russia.
On YouTube, we engaged Sergey Romanovich, a Russian actor starring in Chernobyl: Zone of Exclusion, The Method, and The Crew. He showed himself transplanting a beard using HFE method.